The Anatomy of the Music Industry features insight from Dr. Logan Westbrooks and over 30 music industry experts who have worked at CBS, Capitol Records, Billboard, Fox Music, A&M, Mercury, Arista, Electra, Atlantic, Pandora and more. Topics include music marketing, public relations, legal, digital, publishing, administration, promotions and music education.
The Anatomy of the Music Industry is great for Artists, Educators & Music Fans alike. The book has already received high praise and is sure to be a best seller!
The Anatomy of a Record Company was first published 35 years ago. Ascent Publishing has re-released this book to offer foundational and historical perspectives to the current music industry. The major driving forces today are the Internet, digitized music, and the mobilization of music. The major labels no longer hold autonomy as to who enters the ‘gates’ however, with over forty executives interviewed, spanning 50 years of expertise, The Anatomy of a Record Company is a still powerful resource of information and inspiration for those who pursue and appreciate the music industry. The subject matter covers marketing, management, public relations, trade publications and creating a hit stage act. Within this book is a reprint of The Harvard Report: The Study of The Soul Music Environment.
The Harvard Report CENSORED by Dr. Logan H. Westbrooks is new from Ascent Publishing. It is the first ever stand alone print publication of this extensive report that was prepared for Columbia Records Group (CRG) in 1972. A Harvard MBA (Larry Isaacson) spearheaded the idea of penetrating the Black Music Market. He was also an employee of CBS Records at the time and he presented the idea to Clive Davis. Harvard students conducted a six-month feasibility study that analyzed soul music as a commodity and documented their findings on talent signings, product acquisitions, budgets, market positioning and the internal & external operations of expanding the CRG Soul program. Incidentally, at the time Clive Davis had just signed a distribution deal with Kenny Gamble and Leon Huff’s Philadelphia International label and their plan was to rival Motown and Atlantic on the soul music charts. The Harvard Report is an academic analysis of soul music and its global appeal. The Harvard Report on Soul Music is rare, historical, controversial and available now. Today’s market can benefit greatly by what was learned and earned in the past.